Privacy policy.

At Baitcraft Limited, we have a duty to protect your privacy and all personal data that is collected during your interaction with our website. Please ensure that you keep up to date with the information on this page, as it is subject to change in accordance with new legislation and directives.

This Privacy Policy will explain what data we collect from you, how we use that data, who can see your data and how you can access/change the personal data we hold.

Who are we?

Baitcraft Limited is a private limited company (Company Registration No. 10413848).

Baitcraft Limited complies with the following legislation:

EU General Data Protection Regulation (2018).

What information do we collect from you?

Baitcraft Limited may ask you to input and collect the following information during the browsing and ordering process on this website: Customer Name, Billing Address, Shipping Address, Telephone Number and Email Address. When you enter payment information, this is not held by Baitcraft Limited, but collected by our Third Party payment processors (Sage Pay/PayPal/World Pay) in a secure manner.

How is your information used?

Baitcraft Limited may use your information to:

1) Process a payment
2) Process an order
3) Deliver or redeliver an order
4) Contact you if you have won a competition
5) Notify you of any important changes to our services
6) Send you communications that you have opted to continually receive (e.g. email newsletters)

We may use the data that we collect from you to create profiles and demographic groups of our customers, which we use to help us to target our information and marketing materials to those who we believe it is relevant to. We may use additional information that we gather from external sources, such as Google and Facebook, when it is available to help us do this even more effectively.

Who can see your information?

Baitcraft Limited will not sell or rent your information to Third Parties for marketing purposes. We do however work with a small number of Third Party organisations to help us deliver some customer services, some of which have limited access to your data. We may pass your information to these Third Party service providers for the purpose of providing services to your behalf. Examples include sending emails, processing payments and targeted advertisements on social media. The information shared will be that which is only relevant to the task at hand. Third Parties cannot use or share your information for any other purpose than to carry out what Baitcraft Limited has requested them to do and are required to keep your data secure. Please see below a list of our Third Party partners and a brief rundown of the services they provide (please see Third Party websites for their own privacy policies).

Third parties who work on behalf of, or in association with Baitcraft Limited:

Recording information.

Please note that telephone calls made to Baitcraft Limited may be recorded for quality control and training purposes. Emails and other messages sent through our social media accounts are archived and can be referred to in order to resolve issues that may arise during ordering or with customer aftercare. Sales invoices may need to be kept for up to seven years in order for Baitcraft Limited to retrospectively provide tax information to HMRC.

Our security precautions.

This website has a valid security certificate which means that your information (for example, passwords or credit card numbers) is private when it is sent to this site. Click on the lock symbol that appears next to the URL for full information. To add extra security and peace of mind when orders are placed over the phone, payment details are not recorded in anyway. If you are aged 16 or under, you must get your parent or guardian’s permission before you provide Baitcraft Limited with personal information.

Requesting a copy of your personal data.

You have a right to ask Baitcraft Limited for a copy of all the personal data that we hold about you, even if you do not wish to change it. You can request this information by contacting us via email, telephone or post. You will be asked to provide us with a copy of your preferred proof of identification (birth certificate/driving license) before we can release the sensitive information to you. The Data Controller will be responsible for overseeing this action.

Right to erasure.

In accordance with the EU General Data Protection Regulations 2018, you have the right to request that Baitcraft Limited erases all personal data that we hold on you with immediate effect. In some cases, Baitcraft Limited may have to retain certain vital information if we can prove that your data is needed to carry out other vital business processes, for example, filing tax returns (where we will need to retain sales invoices).

Links to other websites.

This website may contain links to external organisations. Please be aware that by clicking a link to an external source, our privacy policy no longer applies whilst you are on that new site. We cannot be responsible for the privacy policies that our linked websites adhere to and recommend that you read the policy of that site to keep yourself informed.

Data breaches.

Baitcraft Limited has a duty to report any breach of personal data from our database or our Third Party databases to all relevant people and the Information Commissioner’s Office (ICO) if it is apparent that personal data has been stolen or misused, within 72- hours of the incident.

Transfer of data outside The EU.

None of your personal data will be transferred outside of the EU.

Policy review.

Baitcraft Limited will keep this policy up to date in accordance with the law and new regulations. This policy was last updated in December 2022.